WEAVELENGTH
Visual Identity
Weavelength is the identity created for award-winning Costume Designer, Maxima Basu. Her sphere of work includes costume design for Films, Theater, Film shows, dramatic performances and exhibitions.
Maxima Basu’s brief was to create a minimal, clean and classic identity with a natural, flow-y visual identity that stands away from the usual clutter of Bollywood excess. Since her work varies drastically from one project to the other, without any committed style, she wanted her identity to be simple and unique
that blends universally.
that blends universally.
She also insisted on the addition of the colour green indicating her future commitments to the green efforts she intended to take.
