An identity package for the American Visionary Art Museum (AVAM). The American Visionary Art Museum only exhibits the work from self-taught artists and provides an eclectic atmosphere that is unlike traditional art museums. I was intrigued by the beautiful mosaics that cover the outside of the museum which offered a direction for the AVAM logo. The three colorful triangular shapes represent a play off the mosaic tiles and I chose to overlay the acronym of the museum which is outlined and pops through the shapes.