E I S W E R K
Reinventing the wheel.
It has been resting for centuries, but is now fulfilling an important task again: the wheel that once powered the “Münchner Eiswerk”. Back then it made the production of beer at the Paulaner brewery in summer possible, today it plays the main role in Paulaner’s micro brewery “Eiswerk”.
C R E D I T S
Customer: Paulaner Brauerei Gruppe / Brauerei im Eiswerk GmbH
Creative Direction: Volkmar Weiss
Art Direction: Volkmar Weiss, Andreas Umdasch
Graphic Design: Andreas Umdasch
Photography: Stefan Hobmaier
Portfolio photography: Aaron Jiang, Clemens Schneider
Project Management: Tom Frenner, Julia Müller, Michael Sammer
Producing: Engelhardt-Druck GmbH
Creative Direction: Volkmar Weiss
Art Direction: Volkmar Weiss, Andreas Umdasch
Graphic Design: Andreas Umdasch
Photography: Stefan Hobmaier
Portfolio photography: Aaron Jiang, Clemens Schneider
Project Management: Tom Frenner, Julia Müller, Michael Sammer
Producing: Engelhardt-Druck GmbH
