In the era when album art was still king, working as a web designer at Atlantic Records often brought forth challenges in translating visual elements into a space they weren't originally designed for. In the case of reggae superstar Sean Paul, his then latest album cover was designed by a relative who might not have considered how far the aesthetic was meant to be leveraged, as far as brand presence on the internet was concerned. 

My design of his website integrated the colors and tones of the album cover and evolved the overall look to establish a brand identity that was bit more accessible to a mass audience.