I crafted a graffiti/urban inspired design mixed with light, tropical tones and colors evocative of Ricky Blaze's Jamaican heritage and reggae musical roots. It was an experiment in changing the conventions of site navigation and social media link styles in our existing framework which I had to work closely with the developers to resolve, but ultimately resulted in a visual solution that properly reflects the fun/party vibe of the overall page design, and by extension, Ricky's music.