FRANK BY OCBC
FRANK is the youth arm of OCBC Bank, providing a suite of services including credit cards, investment and insurance products targeted at consumers below 30. UNIFORM was engaged by FRANK to create four campaigns across the span of one year, along the themes of Sustainability, Fashion, Music, and Photography, featuring Our Singapore Reefs, Messymsxi, Linda Hao, Charlie Lim, YK, and Ng Wei Jiang.
UNIFORM provided original content for FRANK’s blog through photography, styling, art direction and copywriting.
CAMPAIGN #1 — SUSTAINABILITY
I. Our Singapore Reefs
II. Messymsxi
CAMPAIGN #2 — FASHION
Linda Hao
CAMPAIGN #3 — MUSIC
Charlie Lim
Charlie Lim
CAMPAIGN #4 — PHOTOGRAPHY
I. YK
II. Ng Wei Jiang
