As online retailers continue to grow at a rapid pace, brick-and-mortar stores have struggled to keep their brands relevant. To address this challenge and give customers more options, Barnes & Noble is piloting upscale casual American restaurants that celebrate classic cafe culture.

Barnes & Noble Kitchen, with three locations across the U.S., features whole, thoughtfully sourced food, craft beer, and premium wines all set in a casual and approachable atmosphere.

UNINCORPORATED was brought in to design and develop their website and provide design support for branded collateral.