This is our branding project for the clothing brand " Flora and Fauna" from London, UK. The logo mark shows a homogeneous amalgamation of the 2 elements of nature. The wildlife shows the freshness of the brand and its very simply philosophy of keeping it simple and raw. 

Mood Board for the logo design. We found ourselves with a few keywords to describe the brand name and attributes like beautiful, calm, nature etc. We used these words as a bed rock to create a basic outline for the logo design.

Initial sketching period. We choose to go with a rhinoceros silhouette with floral design on it show the harmonious amalgamation. This also invoked a feeling of simplicity and beauty. 

Designing the initial concept in adobe draw.

Refining the logo with the help of grids.

Usage of the mark in real world.