Fogg’s mission is to help users find the exact hotel they are looking for in a fast and simple way and get the best deal.

 

This project represented a challenge because it’s not only a semantic search website (something unprecedented for hotels search) but it’s content comes from lots of different hotel websites offering a comparison.

 

My aim was to keep simple, clean and clear to the user this big amount of information.

I’ve designed the user experience, the information architecture, the user interface, the brand, the mascot & icons.