The Persol 649 Series features the iconic and timeless 649 style that defined the Italian company. Drawing inspiration from 1950's pulp novels and film noir we paint a story of the life and times of a mysterious, unnamed private eye through product still life and motion pieces. Each scene describes another moment from the desk to the casino to the rose left at the table. Nodding our hat to the classic style of a bygone era reinvented in a modern yet timeless way.
Art Direction: Dan Ashley
Photography: Dylan Griffin
Set Design: Jenny Wichman
Agency: Kettle
