Brief:
The brief was design a new corporate identity that reflects a modern, exciting brand
and shows the best of Scotland to travelers, commuters and locals. Making a new website more accesible and attractive to users.
Calmac is a ferry company that operates in the north-west of Scotland (Hebridean and Clyde ferries)My proposition: was to create an iconic logo, something recognisable and simple:
I came up with the idea of C/wave of Calmac and play with white space of the letter "C" depending on the contrast or the person.
UX design:
For the website, I introduced new functions to make easier navigate into it. And I also added a fast menu to buy tickets directly.
Campaign:
I also launched a summer campaign promoting the tourism in the Scottish islands with the concept "The Way You Want" to connect with the islands
