Branding Design // Illustration
Partnered with Planted Media, I worked on brand strategy, narrative, illustrated the custom logo font and hand painted the bar mirror mural.
Design Brief // Brand Narrative
Golden Age, based in Greek mythology, is a reference to an idealized and nostalgic vision of an abundant and simple life, that is followed in sequence by the Silver, Bronze, Heroic, and then Iron Age, which is a period of decline. The Golden Age denotes a period of primordial peace, harmony, stability, and prosperity when the earth provided food in abundance and people lived to a very old age with a youthful presence. In Greek mythology, gods and heroes are predominantly featured and decorate many artifacts. This sense of magical glow and life of ease is conveyed by the Brand. Complimentary branding elements take cues from Art Nouveau Era visuals (offset rings) and the angle (ramp) which will carry through additional branding visuals in reference to the Golden Age and the decline thereafter.
