Santa Dica Brewery
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Santa Dica is a traditional brewery from Pirenópolis-Brazil a former colonial Portuguese city that is known for it's rich folklore and culture. They have a deep appreciation for it's roots and a strong commitment to values that came from its popular festivals, especially the "Cavalhadas", introduced in 1826, in which horsemen representing Moors and Christians recreate a battle fought by Charlemagne.
Santa Dica design system synthesizes the aesthetics that came from Pirenópolis historical roots. Design, typography, illustrations and advertisements were crafted to reinforce the city identity and pride.
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CREATIVE / ART DIRECTION: Luciano Drehmer
DESIGNERS: Luciano Drehmer / Thaian Oliveira
ILLUSTRATIONS: Edward Lear
COPYWRITING: Daniel Drehmer
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DISCIPLINES: Print / Branding / Advertisement / Digital / Packaging
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AGENCY: Not in California
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