Passion for Life is a California based pilates and fitness company. This project was the winning entry for a crowdsourced project on 99Designs. The brief was to design a logo which represented the spirit of health and fitness through pilates.

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The logo represents three different postures, of the many, practiced in pilates. The three colours were chosen to make a bright, vibrant colour palette that brings out the energy and liveliness pilates instills in anyone who practices it.