Adrienne Ceramics Website

•

Art Direction, Web Design

Background

Adrienne Ceramics specializes in handcrafting beautiful ceramics, where every piece is different and unique in its own way. To promote her work, Adrienne, the client wanted to have an e-commerce website that enables her customers to make purchases online.

Design Challenge

How might we design an e-commerce website that speaks to the beauty of the ceramics?

Strategy

The concept behind Adrienne Ceramics website is to reflect the simplicity, uncomplicatedness and organic properties of ceramics. To achieve this, selective usage of negative space against images and text as well as subtle colors are important to depict the right mood. Earthy tones (derived from ceramics powder) were used, along with a tinge of red for that extra touch of class. The content was also laid out in a free-flowing manner to achieve that minimal and elegant effect.