For 2018, the agency delivers its best wishes with Jacques Séguéla. 

The young agency Gloryparis shares the 83 years old pope of advertising’s recommendations. 

The video shows Jacques Séguéla turned into a puppet, speaking and moving as if controlled by a ventriloquist.

If this greeting card is funny, it is also designed to be a humility lesson and a reminder that we shouldn’t take things as granted and that we relentlessly need to start over.

Jacques Séguéla shows us that creativity is the key and that he remained a big kid.

Happy new year to you all, and glory to Jacques.