Lava Ant Hill started as an idea to make a difference in the slums of Laventille, Trinidad (pronounced La - van - till) through baking. The concept of ants, working together to uplift their colonies, combined with a passion for baking and a love for his home village of Laventille, the client wanted a brand identity that would not only encompass the vision but be trendy enough to stand out in the midst of an already saturated Caribbean bakery market. 

I was also compelled to create examples of brand applications for the client to have a clear idea of how scalable the brand could be.