Power | Beauty | Soul
Packaging Design for Aston Martin's Zygote speaker. Strict brand guidelines from Aston Martin's Brand Guide is adhered and implemented throughout the design process. Alot of thought has to be put into the structural integrity of the packaging as the speaker unit weighs over 12kgs.
Early Concepts
Final Design
Clean | Simple | Understated
Elegant secondary processes are used for the logos. The product name uses spot-uv on a matt surface, and the Aston Martin logo is hot stamped in silver.
Presentation is Key
When the boxes are removed, the unit sits on a plaque, wrapped in leather and bolted onto a solid base.
Ease of Carry
Leather is used for a handle with a simple cut-out through the external structure and into the EVA foam.
