The experience and competence of solving many business situations is the result of many decades of media management. Julia von Loessl is multitalented with a gift for looking at challenges from all angles in order to then develop and implement a clear solution in the best quality. Her personality and way of working are reflected in the design concept by Studio Oeding. Multidimensionality, liveliness and authority paired with femininity, vibrance and the large network for the realization of the premium solution in the fashion industry were the decisive drivers of the corporate design and logo design.