Landing page concept for Holland & Barrett's Healthbox, a personalised vitamins and supplements subscription service.
Desktop
Very much an "exploratory" page, the only visible elements above the fold are the header, product shot, introductory statements and CTAs. The aim here is to keep the customer focused on the "journey" and avoid cognitive load, let them explore, or discover, the page at their own pace, and if they choose. The main purpose of the page is to inform the customer, but also drive them to the next step, the questionnaire. But we don't need to be forceful, sometimes less is more.
Mobile
Ideally I would have liked the CTAs to be above the fold on mobile, but this is a small sacrifice to make for a pleasing aesthetic. Besides, customers are more inclined to scroll on mobile devices and the cut off text at the bottom of the screen alludes to content below the fold.
Desktop with alternate images
Mobile with alternate image
