VISUAL MERCHANDISING

It refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. The overall purpose of visual merchandising is to get customers to come into the store and spend money.

Window display to be done for a brand CHARLES & KEITH

OWNERS

INTRODUCTION

Charles and Keith (CK) founded by brothers Charles and Keith Wong in 1996. It is a fast fashion brand, with a key focus on footwear and accessories. Under the Charles and Keith group, there is also Charles and Keith Signature label and Pedro. Encapsulating modern luxury and contemporary style, by offering a “smart twist of timeless classics with international influence”. The brand emphasizes its attention to detail, with the aim of creating “emblematic looks” for the elegant and sophisticated.

TIMELINE

BRAND IDENTITY

3-D VIEW

EXECUTION

This setup was done keeping in mind the simplicity and the sophistication of the brand. The theme followed here was GLAMOUR.  A small touch of design element was added by giving its ceiling some glamour effect.