The Piraeus Bank Group Cultural Foundation (PIOP) supports the preservation and showcasing of Greece’s cultural heritage, promoting the connection of culture with the environment. One of the Foundation’s works is its Thematic Museum Network in the Greek provinces.

To promote this Network we placed "pieces" of the Thematic museums in an unexpected place in Athens: the shop windows of the biggest mall, in the heart of the city.

Custom art installations created in collaboration with artists and this is the case study video.

Agency: The Newtons Laboratory