You may want to take this one slowly: not only to make sure you don't end up sea-sick but also because Karan Singh's Gif animations are so good that they're worth getting a little lost in. 

These six short-loop animations were made by Karan in conjunction with our New York office, our Gif animation branch Gif Horse and creative agency Sagmeister & Walsh. 

The Gifs were created for social media sharing on Parle Agro’s first brand extension in the 32 years: Frooti Fizz. Unlike the toned-down red/black/white palette of the Gifs Karan previously created for Appy Fizz, this new series bursts with colour to match the drink's fruity flavour. And in a similar vein, these too feature the Frooti Fizz brand ambassador: Bollywood actress Alia Bhatt.