Naturally Adaptive
Faber Castell-Germany
Faber Castell-Germany
Print-Digital Campaign-MASE Europe .
Faber Castell brief was aiming to create a visual campaign for Faber Castell Color pencil products, The campaign was
mainly targeting artists and graphic designer whom are using color pencils to create their art pieces and prototyping their ideas.
True colors and high quality pencils are the main brand factors of Faber castell. The type of papers or canvases are the criterion
that defines the quality of color pencils. How color pencils are giving true colors on any canvas.
The solution was embedded in nature, Using chameleon’s skin as a metaphor of different canvases to communicate how natural
and easy adapted pencils can be used on any type of canvases.
Using the beautiful chameleon was fun and handy way to play around different color tones/textures and create stunning visuals
that communicate the message.
Pencil. Adobe CC, Cinema 4D, Arnold Render and Zbrush are the softwares
behind the visuals.
Pencil. Adobe CC, Cinema 4D, Arnold Render and Zbrush are the softwares
behind the visuals.
Client: Faber Castell-Naturally Adaptive
Main Idea: Faber Castell color Pencils; true colors on any canvas
MAS Europe
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