Winner of a GDUSA American Package Design Award

This project was to conceptualize and design a brand of potato chips and package them. The idea of Salty Boy's is a play on the word "salt." In the literal sense, as potato chips, they are a salty snack. When thinking of the modern use of "salty" it can also speak about a person's feelings of annoyed, angry, or upset. This idea is reflected in some of the copy on the packages.

Concept, Design, & Chip Photography by: Patrick Foley