Visual identity system based on typography and structure for Lateral Density, a new office focusing on developing environments to have better cities to live in. Founded by architect, Alfredo Peraza, Lateral Density aims to collaborate with multidisciplinary teams to reach a better understanding of the problem, and therefore offering an innovative solution.
I made a visual concept based on responsive grids. These grids work as a structure for the texts, simulate building blocks, and are easy to adapt to different needed outputs.
