Dolly Dream – a shop which offers original products for children. Dolly Dreams team wants to fill everyday children's life with wonders and help parents who pay attention to creative and emotional development of their children.

The author's illustrations make the items of Dolly Dreams unique. Each illustrator has his own stories and characters, fulfilled in special manner and style. But the main character is a funny dreamy sheep Dolly, the symbol of everything creative, emotional, simple and kind.

Depending on the category of product (bedding, clothing, products for creative activities, tableware), Dolly's muzzle get changed in the logo. Different situations create different emotions. The logo becomes alive and interactive. Dolly the sheep is not just a brand character. It is a companion and a friend of children in different situations. And it shows the category of products to the adults.

To create the brand packaging we needed the patterns that could harmoniously fit the brand identity. Our decision was not to invent new patterns, but to take the most popular, familiar ones and interpret them divergently. Stripes, check, polka-dot, houndstooth with their genuine ease acquired new sound.