Skole projekt // School project //

This school project is about packaging design. Our assignment was to create 3  versions of licorice packaging; sweet, salt and hot.  

I started the process with sketching out how the licorice packaging should look like and which segment my product would appeal to. 

I put my focus on the more childish segment with a sense of humor. The purpose of the licorice packaging were to be catchy and have a unique look.

I wanted the company to have funny and monstrous twist, therefore the name "Monsterkrisser" (Made up firm) 

The "Monsterkrisser" packaging is meant to illustrate the faces of the monsters with their mouths open so you can see the delicious  licorice inside.

This is an example of advertisement in newspapers or Facebook.

This is an example of two kinds of posters that could hang in malls.

This is my artboard where all the components of the project is gathered so you have a overview of the different aspects of which I have worked with.