In cooperation with Nike + Moet, IDL produced a custom NBA finals seeding kit.  Fans and influencers of the Golden State Warriors received these custom mini fridges after Kevin Durant helped The Bay secure its second title in three years. 

This project began as a collaborative doodle session with our friends at Nike, brainstorming what a unique, memorable seeding experience might look like. After some debate and ideation, we settled on a mini fridge as our delivery vessel and went about engineering a kit that could both transport the product and remain functional. Moet Chandon is sprayed in the victorious locker room celebration as players are dousing one another with bubbly. We wanted to bring this same post-game experience to the recipient.

Our fridge design revolved around Moet gold and the cork bottle. Players pop the cork to celebrate, the sneakers were covered in cork and we lined the fridge in cork to tie the kit together. The fridge was co-branded with gold logos and customized to hold a full bottle of Moet Chandon, gold-flecked, black cork AF1 sneakers and even a pair of Nike snowboarding goggles for that championship celebration.

The NBA Finals Fridge went out to influencers and high powered Warrior fans all around the country.

Creative Direction: Sara Schmidt
Lead Design: Tim Weakland
Design: Nate Tabor, Brandon Hrycyk, James Jensen
Account Management: Bryan Humphries
Project Management: Shannon Case
Project Build: IDL Crack Shop 
Engineering: Greg Schall