Why do apps fail and how can you prevent it?
While there is a strong competition in the app market, it’s not always the bad luck that leads to failure. More often then not, there are many other contributing factors that result in the failure of apps, following are top 4 of them.
Poor market research
The decision to develop an app should be followed by an in-depth market research, but unfortunately, many people simply begin the process without performing sufficient research. They do not check what their competitors are doing or do not bother to collect data that proves that they are making the right choice by investing in iOS or Android app development India.
The decision to develop an app should be followed by an in-depth market research, but unfortunately, many people simply begin the process without performing sufficient research. They do not check what their competitors are doing or do not bother to collect data that proves that they are making the right choice by investing in iOS or Android app development India.
Do not ignore the need for a thorough market research and find your answers to questions such as - Is there any market for the type of app you are considering of building? Will your app solve any problem that people are facing? Will it make people’s life easier? Will people like to use your app? What is the competition like?
Lack of originality
App stores are filled with the same apps, which is why most of the apps go unnoticed. Users like fresh, unique and something that solves their problem, and unfortunately, they don’t think twice before discarding an app that doesn’t have anything new to offer.
A thorough competitive research will help you to find out your competitors’ strengths and weaknesses, and will help you define your own competitive advantage. Consider a unique value proposition of your product to optimize user loyalty as well as overall business success.
App stores are filled with the same apps, which is why most of the apps go unnoticed. Users like fresh, unique and something that solves their problem, and unfortunately, they don’t think twice before discarding an app that doesn’t have anything new to offer.
A thorough competitive research will help you to find out your competitors’ strengths and weaknesses, and will help you define your own competitive advantage. Consider a unique value proposition of your product to optimize user loyalty as well as overall business success.
Overlooking platforms
Android, iOS and other platforms operate differently. While Android devices come with a back button, Apple devices don’t. Not paying attention to these details can take a toll on user experience. When apps don’t work well across different devices or operating systems, they are usually discarded by users.
Android, iOS and other platforms operate differently. While Android devices come with a back button, Apple devices don’t. Not paying attention to these details can take a toll on user experience. When apps don’t work well across different devices or operating systems, they are usually discarded by users.
If you are building an app for different platforms, keep the platform differences in mind. Failing to do so, you might end up having frustrated end users, which can eventually result in negative consequences.
Poor user experience
A lot goes into developing an app that delivers a great user experience, an intuitive design being one of the primary things. If your app fails to offer ease-of-use or it takes a long time to load or if a user has to struggle to find out the core functionality of the app, it is more likely to fail.
A lot goes into developing an app that delivers a great user experience, an intuitive design being one of the primary things. If your app fails to offer ease-of-use or it takes a long time to load or if a user has to struggle to find out the core functionality of the app, it is more likely to fail.
Design your app while keeping in mind your end users. Keep the design clean, simple and easy to understand to ensure that your users have a great time using your app.
When you are introducing a new product to the market, you need to make certain assumptions about user behavior. Understand your target audience and build a user-centric app that makes life easier for your intended users, to make it successful in the app market.
Antier Solutions offers world-class services for web and mobile app development India. The company is backed by a team of experienced developers who understand their clients’ business and its target audience to build user-focused, intuitive apps that deliver incredible user experience.
