Belmondo started in 2013 as a construction company and further developed to meet the needs of a growing, resilient city, like London. Their team is specialized in making commercial and residential buildings wiser, safer and contemporary looking. Their values are trustworthiness, usefulness, and respect for the environment. They needed a rebranding and a new website.
This was a challenging project because the brief changed while I was finishing work on the last brand materials based on the new identity. It took me some resilience and zen power to start everything from scratch again and go through the same design stages for the second time. But I really liked the project and the people I was working with, so I did it.
The first visual identity
The branding materials based on the first visual identity
From this point, I've started from scratch, trying to find a new graphic direction. The visual identity had to incorporate the division name and to bring an eco-friendly / smart-home element to the design equation.
Visual iterations in search of a new approach
The new logo design for the Services division.
The new logo design for the Building division.
