Colgate wanted to bring its new Max White Expert White line of products in Romania, so along with my agency team, I worked at developing communication materials for the launching campaign. Our focus was in-store communication with some creative and outstanding POSMs, but also leaflets and advertorials.
Also, we had to bring a familiar face to our target, so we adapted the key visual with a local celebrity.
It was a teamwork effort, but in the end, we had one more happy client.
Also, we had to bring a familiar face to our target, so we adapted the key visual with a local celebrity.
It was a teamwork effort, but in the end, we had one more happy client.
Campaign's Key Visuals - the default one (left) and the one adapted with a local endorser (right)
Leaflet
POSMs developed for the campaign: displays, gondolas, shelfstoppers, shelfliners, interactive zone
More indoor advertising: shopping malls and elevators
Advertorial
