Parker Joinery was an established Sussex based business that had built up a reputation for providing high quality joinery services, unfortunately no longer trading.

In 2014 I was briefed by Frank! Communications to rebrand Parker Joinery after a name change from Parker & Highland Joinery. The aim was to create a brand that focused on the craftsmanship of joinery, was functional, professional and would appeal to both traditional and contemporary clients.

After conducting my research and the approval of the moodboards, the resulting logo combined the initials into a carefully crafted wordmark paired with strong typeface for the company name.

The colours were selected to work in conjunction with the imagery, which would show the progression from the raw materials to the end product.

The project included the business stationery (letterhead, continuation sheet, compliment slip, business cards, fax, quote, invoice and delivery note templates), uniform, van livery concepts and a responsive website.