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Moto Guzzi - Odyssey

Moto Guzzi - Odyssey

60'' TVC - ENGLISH VERSION
60'' TVC for the international re-launch of Moto Guzzi Garage, the communication platform dedicated to the personalization of Moto Guzzi motorbikes. 

The copy – inspired by the proem of Homer's Odyssey ("Sing to me of the man, Muse, / the man of twists and turns...) – is an epic invocation to the Eagle of Mandello del Lario and to her heroes, all the incredibly passionate customizers of Moto Guzzi motorbikes, on their eternal quest for the perfect ride.


English version:

Tell me, O muse
Of the heroic Master-smith                                                                
And the many splendored She-Eagle that,
All seeing of men’s souls, 
Knows their very thoughts.
 
Sing to me of her kingdom 
Where the genius of man 
Finds voice in a mechanical beat,
Where sparks arise
And rumbles re-echo
Bringing back to life 
And to her comrades once more
The glory of she who,
With boldness and nobility,
Moves all.


Italian version:

Narrami, o musa, 
dell'eroe dall’alto ingegno
e dell’Aquila multiforme 
che di molti uomini vide gli animi 
e conobbe i pensieri.

Cantami del suo regno 
dove umano intelletto 
diventa battito meccanico,
dove scintilla risorge 
e rombo riecheggia 
per riacquistare a sé la vita 
e il ritorno ai compagni,
con la gloria di colei 
che con audacia e nobiltà 
il tutto 
muove.

Me: Executive Creative Director

Agency: DigitasLBi Italy
Moto Guzzi - Odyssey
Published:

Moto Guzzi - Odyssey

Published:

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