Moto Guzzi - Odyssey
60'' TVC for the international re-launch of Moto Guzzi Garage, the communication platform dedicated to the personalization of Moto Guzzi motorbikes.
The copy – inspired by the proem of Homer's Odyssey ("Sing to me of the man, Muse, / the man of twists and turns...) – is an epic invocation to the Eagle of Mandello del Lario and to her heroes, all the incredibly passionate customizers of Moto Guzzi motorbikes, on their eternal quest for the perfect ride.
English version:
Tell me, O muse
Of the heroic Master-smith
And the many splendored She-Eagle that,
All seeing of men’s souls,
Knows their very thoughts.
Sing to me of her kingdom
Where the genius of man
Finds voice in a mechanical beat,
Where sparks arise
And rumbles re-echo
Bringing back to life
And to her comrades once more
The glory of she who,
With boldness and nobility,
Moves all.
Of the heroic Master-smith
And the many splendored She-Eagle that,
All seeing of men’s souls,
Knows their very thoughts.
Sing to me of her kingdom
Where the genius of man
Finds voice in a mechanical beat,
Where sparks arise
And rumbles re-echo
Bringing back to life
And to her comrades once more
The glory of she who,
With boldness and nobility,
Moves all.
Italian version:
Narrami, o musa,
dell'eroe dall’alto ingegno
e dell’Aquila multiforme
che di molti uomini vide gli animi
e conobbe i pensieri.
Cantami del suo regno
dove umano intelletto
diventa battito meccanico,
dove scintilla risorge
e rombo riecheggia
per riacquistare a sé la vita
e il ritorno ai compagni,
con la gloria di colei
che con audacia e nobiltà
il tutto
muove.
Me: Executive Creative Director
Agency: DigitasLBi Italy