NEW LOGO & TAGLINE: This client provides parts and service to the quick-service restaurant industry. But their old logo was an outdated, cryptic marketing legacy. So our team suggested a new logo exploration, along with a tagline. We developed this logo and tag, which emphasizes PartsTown's emphasis on peerless and prompt customer service.
THEMELINE: Tellabs wanted to focus on its ability to help telecomm providers satisfy the demands of modern customers who are demanding, constantly connected and fickle.
The finished themline, "Inspire the New Life" allude to this new era of ubiquitous connectivity and connects Tellabs' capabilities with service-provider potential.
The finished themline, "Inspire the New Life" allude to this new era of ubiquitous connectivity and connects Tellabs' capabilities with service-provider potential.
NEW LOGO & TAGLINE: This is a project I worked on as a member of a Taproot volunteer marketing team. Association House of Chicago is a 90-year-old service organization with a broad clientele and mission, but its supremely outdated logo was actually causing it critical donations and grants. We developed a new logo that evokes its comprehensive mission, while also developing a welcoming tagline.
