ARCELOR MITTAL GRANT APPLICATION: This steelmaker wanted to encourage environmental organizations to apply for its grant program. We crafted a brochure outlining the challenges that the Great Lakes face, as well as what groups make good grantees. (12 pages)

ARCELOR MITTAL GRANT APPLICATION: This steelmaker wanted to encourage environmental organizations to apply for its grant program. We crafted a brochure outlining the challenges that the Great Lakes face, as well as what groups make good grantees. (12 pages.)

ARCELOR MITTAL RECRUITING BROCHURE: The world's largest steelmaker needs to recruit vast numbers of skilled engineers to replace Baby Boomer retirees. This brochure was designed to look like shiny stainless steel, while inside telling real stories of how new graduates are thriving in this old-school industry. (12 pages)

ARCELOR MITTAL RECRUITING BROCHURE: The world's largest steelmaker needs to recruit vast numbers of skilled engineers to replace Baby Boomer retirees. This brochure was designed to look like shiny stainless steel, while inside telling real stories of how new graduates are thriving in this old-school industry. (12 pages)

TELLABS: These ads helped drive traffic to the client's booth during a major industry trade show. These "echo boomer" personas piqued interest and helped spark conversations between prospects and sales staff.

DIEBOLD OPTEVIEW: This direct-mail piece contained multiple types of information directed at different job titles, so the recipients could shepherd the information throughout their organizations. Each info card also included an area for jotting down relevant to-dos or directions for following up.

ORBITZ FOR BUSINESS: This pillow mailer was aimed at C-Level execs. The quirky copy sets up "yikes" moment intended to punch the reader in the gut, open the mailer, and get started with the client.