The Making of
First we had to find right references for the baloons.
First we had to find right references for the baloons.
When the references were selected and approved we started creating 3d models of "alergens" in Zbrush.
Once the models are ready and work with shaders and lighting setup is done, it's time to make some HQ renders. We make severals shots with various lighting and object masks to have more range for post-production work.
At the final post-production step we blend all the images together and add some finishing touches.
Close up
Agency: Think McCann
Creative Director: Eugene Kaminskiy
Creative Group Head: Dmitry Nisteruk
Art Director: Ann Lubchenko
Copywriter: Elena Gnucheva
Client Service Director: Anastasiya Zhurakovskaya
Client service: Lyudmila Lavrenyuk
Creative Production agency: Looma
CGI Direction: Sergey Prokopchuk
3d modelling: Vitaliy Hryhoriv
Shading&Post-production: Sergey Prokopchuk
Creative Director: Eugene Kaminskiy
Creative Group Head: Dmitry Nisteruk
Art Director: Ann Lubchenko
Copywriter: Elena Gnucheva
Client Service Director: Anastasiya Zhurakovskaya
Client service: Lyudmila Lavrenyuk
Creative Production agency: Looma
CGI Direction: Sergey Prokopchuk
3d modelling: Vitaliy Hryhoriv
Shading&Post-production: Sergey Prokopchuk
