With every taste of Artisanal beer, there’s a great story waiting to be experienced. It’s a story about a place rich in tradition, culture and people. This is true of all the brands within the Artisanal Family. The campaign aims to connect the audience with the unique history of all the hand-crafted beers and breweries that partner with Artisanal through hand-drawn and painted images, illustrating both glass and bottle. Artisanal Imports are purveyors of outstanding, award-winning craft beers that are in themselves works of art. The visual communications needs to be equally artful.

The concept features in the foreground a specially shaped glass–the unique fingerprint–of each crafted beer. The product shot is supported by a scene in the background. All ads within this campaign are tied together by an “exclusive” Artisanal Imports label–a stamp of approval.

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