Recognised globally as the home of beach culture, the Southern Gold Coast is also now home to Bleach* Festival. Created to celebrate beach culture in all its forms, as well as the local personalities who foster it, Bleach* Festival art, music, fashion and theatre events encapsulate the essence of the 10km of coast that hosts it.

Guerrilla was charged with the design of all festival collateral, ensuring consistent application across all of the brand touchpoints including the website, program guide, posters, ad shells, merchandise and additional marketing materials.