Client: Rimowa / Agency: Philipp Und Keuntje / Art Direction: Ines Gerlach / Photography: Dirk Weyer

I had the pleasure of working with Philipp Und Keuntje on two custom lettering pieces for Rimowa's 2017-2018 Lookbook.

Below are a few of the roughs I started out with. The styles were to be distinct but similarly elegant.

The roughs below are the second pass, once a style and layout had been chosen. While the first phrase was coming together, the second seemed to be getting farther away from what we wanted.

I eventually created three entirely new roughs, from which the client chose the final (the one in the middle, below).

Process shots of each piece

Color and background photography was assembled by the agency. Below are photos of the lookbook itself.

Thank you to AD Ines Gerlach and Art Buyer Wiebke Burmeister!