Table settings in a personal way
Case
With the theme of “Duka som bara du kan” [Set the table as only you can], we inspired Myrona’s customers to dare to set the table in their own personal style. Set the table according to a colour or theme, set the table in a classy or simple manner, either fully coordinated or entirely uncoordinated. The campaign contained a competition component where we asked the target group to set their own tables and publish the photos on Myrona’s Instagram account. The competition generated an increase in followers of one-tenth.
Client: Myrorna
Agency: Aoki
Area: Art Direction, Campaign concept, Photo/film production
Photo/animation: Ulf Lundén
Agency: Aoki
Area: Art Direction, Campaign concept, Photo/film production
Photo/animation: Ulf Lundén
Styling: Anna Lidström
