Zero, the first. Haibike wants nothing less than to capture the culture of a new sport: ePerformance. The connection between motor and power. Provocatively. Democratically. Overcoming boundaries. And not just since yesterday. In its 100-year history from the small bicycle manufacturer to the market leader in ePerformance the company has constantly reinvented itself. By not assuming things just as given. With a feeling for the new and the courage to embark on different paths. Haibike expects the same of Zero Cadence: to be more than a customer magazine. Both in content and design a rodeo ride that turns everything on its head. Enjoy the ride!
Art Direction & Design
Daniel Hammer
in collaboration with
Tom Albrecht
Photography
Martin Erd
Illustration
Aleksandar Savić, Agent Azur
Client
Haibike
Zero Cadence
Published:

Zero Cadence

Zero, the first. Haibike wants nothing less than to capture the culture of a new sport: ePerformance. The connection between motor and power. Pro Read More

Published: