Stein Devos first came to our studio with an extremely developed sense of taste and a profound love for spirited drinks. Coming from a background of whisky tastings, he brought a few of the best bottles we have ever tasted, and the idea to take the tasting concept into the new age. We would do so via a subscription-based business model and a value-adding online environment.
Sector: Food and beverage
Services: Baseline, Brand Naming, Branding, Copywriting, Illustration, Logo Design, Packaging Design, Photography, SEO, Video, Web development, Webdesign, Webshop
The concept would introduce a new audience to exquisite spirits, asking for a name and style that capture the tasting experience as well as the idea of joining a society of enthusiasts. Savourist does exactly that, inviting new members into the wonders of quality and authenticity with a visual identity based on smooth B/W, and distinct spirit animals.
“Learn to taste” tells visitors the purpose of the online platform. Tasting instructions, “The story behind each bottle”, as well as a unique webshop can be sampled by non-members, but guard their true gems for Savourists. A carefully devised social media campaign introduces the brand to prospects, while unique packaging makes sure clients never forget who their monthly package is from.
Thanks for watching.
View more work on wemake.be
