Sure, going the movies can be a great way to escape the heat, but they're also an equally great way to embrace that summer sizzle and sit out among the stars.
Shadow Electric sought out Karan Singh to produce an illustration for the promotion of Shimmerlands, a new summertime event featuring an open air cinema, live music and food trucks, held at Melbourne University.
Karan's illustrations feature as interactive and animated elements on the website as well as on printed promotional material and in digital advertisement.
The two-month-long even just opened this week! So there's still plenty of shows and bands to catch. See the program here.
Karan's illustrations animated on the Shimmerlands homepage.
An inverse affect occurs when scrolling through the menu.
Promotional postcards.
Another animated effect on the Shimmerlands website that occurs when moving your cursor from side to side.
Promotional posters.
Digital advertisement.
