Opel Quantum: Website Concept, Design, Specification and Design Framework
MRM // McCann Frankfurt, 2016-2017
We were commissioned by Opel to develop a new generation of a fully-responsive, multilingual, international marketing platform as a response to the changes in digital communication and interaction between brand and consumer.
We wanted to deliver the brand's personality as a multi-device experience that could meet the requirements of over 47 markets and twenty-four languages, as well as different target groups such as private buyers and fleet managers. Quantum offers intelligent, effective tools to guide users in the process of finding the perfect car.
Get inspired.
Get informed.
Configuration your Vehicle.
Choose a Dealer to pick it from.
Quantum is far more than just a user experience & design language. It is more than just a responsive design that minimizes implementation effort, enables multilingualism and makes content management more efficient.
Quantum is a completely new generation of an international responsive marketing platform for one of the most traditional automotive manufacturers in the world. And it proves the future-oriented understanding of how customers create an emotional relationship with an automobile brand.
