![decathlon raphael vis footwear design footwear design language badminton brand identity art direction design direction Collection Direction](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d8e7e745928981.5841924a77fdb.jpg)
From corporate identity to the footwear branding
![decathlon raphael vis footwear design footwear design language badminton brand identity art direction design direction Collection Direction](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e306a645928981.5841924a78696.jpg)
Range architecture and design attributs per model category
![decathlon raphael vis footwear design footwear design language badminton brand identity art direction design direction Collection Direction](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b544eb45928981.5841924a78c1a.jpg)
![decathlon raphael vis footwear design footwear design language badminton brand identity art direction design direction Collection Direction](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4e9d6d45928981.5841924a791a4.jpg)
Creation of the design language according to the range experiences
![decathlon raphael vis footwear design footwear design language badminton brand identity art direction design direction Collection Direction](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/eb722845928981.5841924a79703.jpg)
Architecture of the range
![decathlon raphael vis footwear design footwear design language badminton brand identity art direction design direction Collection Direction](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7ce31445928981.5841924a79dab.jpg)
Upper pattern / sole tooling development
![decathlon raphael vis footwear design footwear design language badminton brand identity art direction design direction Collection Direction](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4be96a45928981.5841924a7a4ab.jpg)
From beginner to professional player
![decathlon raphael vis footwear design footwear design language badminton brand identity art direction design direction Collection Direction](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fe78ed45928981.5841924a7a9ee.jpg)
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