SENNHEISER PXC 550 HEADPHONES
Transform your Journey
Transform your Journey
Our Task: Re-positioning Sennheiser within the travel headphones market with the launch of the
PXC 550 Wireless headphone in September 2016.
PXC 550 Wireless headphone in September 2016.
Our challenge: To create a campaign concept platform that speaks directly to the identified target persona leaving
no doubt that the new PXC product is best-in-class. No cables. No surrounding noise. No stress.
Transform your journey – with Sennheiser!
Transform your journey – with Sennheiser!
VISUAL CONCEPT: The creative presents a short story experienced by our testimonial: He is a confident man, about
40 years old, and on a business trip, caught in a snapshot. What is his job? Where is he going? The interpretation is open
to our viewer’s imagination. However, the core message is clear: He is in control of what he is doing and he is doing it with
ease – thanks to his Sennheiser PCX 550 wireless headphones, that are transforming his journey.
