Cart Carrot
Incentivized Shopping Carts
Incentivized Shopping Carts
Carrot was an e-commerce extension that incentivized your shopping cart, in order to increase cart conversion rates. Based on the "That's Not All" technique (yep, from the infomercials), it's premise was simple: show you an offer the minute you add something to your cart, to make you want to check out. I did the branding, as well as the UX for the carrot dashboard.
