Pizza Place is a pizzeria with attitude. With an anthem like, "Eat Fast, Die Young," you know it's gonna be a wild ride. Although Pizza Place is a fictional location from the video game James the Pizza Boy, I wanted to make sure it was as memorable as a main character. 

With an ample amount of attitude Pizza Place strives to be a counter culture establishment. An irreverent but honest voice that says exactly what's on their mind. The identity systems strives to stay in your face while inviting you to be an active participant. By having the logo invite people to draw on it, the brand not only creates a very dynamic experience but it helps everyone become a part of the brand experience.