The Phillips Distilling product line is a family full of spirit. Over the years they have launched hundreds of high quality spirit brands. Their schnapps line was in need of a brand refresh. With over 10 flavors launching over the last decade, their labels were starting to lack consistency.

It was time to bring life back into the historic brand and make the labels uniform and relevant once again. Now, each product is set apart with distinctive typography, color, and a corresponding flavor image. The entire product line is easy to recognize on shelf and quick to communicate the flavor.

Scope: Rebrand (utilizing existing logo), Label design, Brand collateral